Recent work

Knowledge Driven Road Skills

A one-page website, Stripe checkout and automatic customer sign-up for a driving theory tuition business.

Steve Allen, 23 Works what we built

David had already done the hard bit. He'd written his own revision materials and started selling driving theory tuition.

The problem was everything around it.

The business was running from a Facebook page. Customers paid by bank transfer, then David had to message each one individually to collect the information he needed. Alongside working full time as a driving instructor and looking after a young family, there wasn't much time left to run the process manually.

So we kept it simple.

A proper home for the business

A one-page website on David's own domain, giving customers one place to understand what he offers and buy it.

Payments without the back-and-forth

Four products set up through Stripe — three tuition packages and a printed book — with checkout configured to collect the information and agreements needed for each purchase.

Customer details collected automatically

A sign-up process that captures each customer's details and sends them straight to David when they pay, replacing the manual chasing.

The bits behind the website

Plain-English terms and conditions and privacy notice, a redrawn vector logo, and the domain, DNS and business email set up properly without interrupting his existing email.

We also spent some time on how David could advertise the business through social media without creating another job he didn't have time for.

The result

A customer can now find Knowledge Driven Road Skills, understand what they're buying, pay for it and hand over the information David needs without David having to walk them through the process.

The Knowledge Driven Road Skills website
Knowledge Driven Road Skills — kdroadskills.com
David Allen, Knowledge Driven Road Skills in his own words

When I started my driving theory test tuition business, I barely had anything worked out. I was running it through a Facebook page where I was barely getting time to post much content because of family life and working full time providing practical driving lessons.

Any payments for the learning materials I'd created were done by manual bank transfer. I then had to continuously engage with customers, which seemed unprofessional and was eating up my time.

After speaking to Steve, he asked detailed questions and got an understanding of what my business actually needed. He quickly figured out that I needed clear advertising, automatic payments with minimal contact with clients and a one-page website.

I could've quite easily got told I needed a whole lot more, but it was quite clear that there was a good understanding that I was a brand new small business.

We had an extensive video call to get down to business. I'm not going to lie, some of the questions I was getting asked felt like I was under a bit of pressure. Not in a bad way — just things I hadn't even thought of or heard of came up. I eventually had to tell Steve, "let me go away and think about these things."

There was also one complication setting something up on Stripe where I felt like I got rushed into doing it because Steve was so keen on progressing the work quickly.

But the process in general was second to none and the final product has made life much easier. I can now advertise my services professionally and take payments without having to guide customers through the process. It's all neatly laid out on my webpage and explains what they're buying.

Steve is also a down-to-earth person who is easy to chat to, and I would definitely use 23 Works again if I needed anything else built into the service.

David Allen · Knowledge Driven Road Skills · kdroadskills.com

"Some of the questions I was getting asked felt like I was under a bit of pressure. Not in a bad way, just things I hadn't even thought of or heard of came up."

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